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Today, Fortune announced its 2023 list of the World's Most Admired companies, and we are extremely proud to be included for the fourth year in a row.
We're staffing up for burrito season and are hiring 15,000 new team members to help Cultivate a Better World. "Our restaurant teams are the core of this organization and with a goal of more than doubling our footprint to 7,000 locations in North America, we are targeting employees today to serve as our leaders of tomorrow," said Scott Boatwright, Chief Restaurant Officer.
Introducing Freepotle: a free pass to free Chipotle. Our latest Chipotle Rewards perk gives #loyalty members up to ten free food drops throughout 2023. Plus, we're kicking things off with one of our biggest giveaways ever! Fans have the chance to win free Chipotle For A Year at all restaurants in the U.S. and Canada from January 9 to January 15.
New Year’s Resolutions, no problem. We’re kicking off 2023 with seven delicious, new Lifestyle Bowls inspired by GenZ and Millenial wellness trends. Plus, we’re motivating fans to keep their resolutions with a new AR Lens on Snapchat. Launching on Quitter’s Day, aka January 13, the first 100,000 fans who move and meditate through the Snapchat experience will earn free guac. 🥑
A holiday message from Chairman and CEO Brian Niccol: Thank you to our treasured guests, cherished employees, trusted partners, and the communities we serve for supporting our mission to Cultivate a Better World. In 2022, we celebrated the opening of our 3000th restaurant and 500th restaurant with a Chipotlane, debuted innovative new technology, launched three new menu items, advanced thousands of careers, donated millions to charities, young farmers, and communities through our Round Up for Real Change program, strengthened our culture and celebrated diversity all year. It has been an incredible year for Chipotle, and I am grateful to everyone who makes this possible daily. Looking ahead to 2023, we are lucky to have a long runway of growth ahead of us and I can’t wait to see what we accomplish together. As we wrap up the year, I wish you and your families, loved ones, and friends a happy holidays and wonderful New Year!
We teamed up with The Farmlink Project and Chef Nick DiGiovanni to fight food insecurity with the goal of helping The Farmlink Project donate 20 million pounds of produce to food banks this winter. If we reach our goal, Nick will reveal our secret, fan-favorite Chipotle Honey Vinaigrette recipe on TikTok.
Chipotle Field Recruiting Analyst Daniella Malavé spoke to Fortune about earning a debt-free degree from Guild Education with our Cultivate Education benefit, saying "I didn’t have to pay for my education. Every time I say it out loud, I’m like, ‘Is this real?’”
We are grateful to be recognized on Fortune's 2022 Change the World list as a company that is doing well by doing good. In '21, we purchased more than 35 million pounds of locally grown produce and spent more than $400 million in food premiums over the last two years to buy responsibly sourced and humanely raised ingredients. It’s all part of our efforts to support the next generation of farmers and sustainable agriculture across the globe. Additionally, we've partnered with the National Young Farmers Coalition to advocate for changes in the 2023 Farm Bill that would provide equitable access to one million acres of farmland to young potential buyers.
We are honored to be named to Newsweek's list of America's Most Loved Workplaces for the second year in a row. Our people are our greatest asset and we are committed to creating an environment where they can thrive and pursue their passion.
Today we announced the next era of technology in our restaurants to enhance our employee and guest experience. In Southern California, we are piloting an AI and machine learning-powered kitchen management system to optimize throughput and minimize waste. We are also testing advanced location-based technology to enhance app functionality in Cleveland, Ohio.
