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iHeartPodcasts, just announced a new distribution deal with Kaleidoscope, a podcast start-up focusing on highly-produced narrative podcasts set in countries ranging from Brazil to Russia. Kaleidoscope’s collaboration with iHeartPodcasts includes an initial slate of six podcasts that tell largely-unknown true stories from different corners of the globe. The slate’s first show “OBSESSIONS: Wild Chocolate” debuts today and follows award-winning food journalist Rowan Jacobson on a trip into the Amazon to find the world’s rarest cacao beans and meet the people quietly making the best chocolate on the planet. “This partnership with Kaleidoscope offers iHeartPodcasts an opportunity to collaborate with some of the smartest, most creative producers in podcasting,” said Will Pearson, President of iHeartPodcasts. “We love their team’s focus on incredible stories from around the world and immediately gravitated to the slate Kaleidoscope put in front of us. We can’t wait for audiences to hear this line-up of brilliant shows.”
Congratulations to iHeartMedia Digital Audio Group CEO, Conal Byrne, and iHeartPodcasts COO Will Pearson, for being recognized as two of the "40(ish) Most Powerful People in Podcasting"! The Hollywood Reporter's inaugural Podcast Power List features the creators of the medium’s most influential shows and the executives behind the latest megadeals.
With the launch of #iHeartLand in both Roblox and Fortnite last month, we’re proud to open the gates to a whole new concert experience for fans! “Community matters, interaction matters….there’s a novelty to all these shows so far, with fans happy just to see their favorite artists embrace new platforms.” The concert of the future is already happening in the metaverse!
HEARD AT AUDIOCON 2022: During one of the most talked about sessions of the day, iHeartMedia CMO Gayle Troberman exposed the truths about Audio and debunked the need for "sight, sound, and motion" with the results of a biometric test. Click the link below to watch this discussion and all other AudioCon sessions.
POWER OF WOMEN: iHeartMedia is a proud supporting partner of Variety’s annual event that honored Hillary Clinton and Chelsea Clinton, Ava Duvernay and Oprah Winfrey, Malala, Elizabeth Olsen, Jacqueline Martinez Garcel and more. Thank you to Variety for hosting us and our special guests last night!
Exciting news! iHeartMedia and Neustar, Inc. Are First to Include Broadcast Radio in End-to-End Marketing Attribution At iHeartMedia's AudioCon 2022, we announced a partnership with Neustar, a TransUnion company, that provides a more complete picture of the important role that broadcast radio plays in today's multi-channel advertising world. "Now, with Neustar, we are able to offer brands a new level of granular user-level consumer analysis, to ensure that all media channels - including broadcast radio - are used to optimize their marketing plans and drive the results they are seeking," said Brian Kaminsky, Chief Data Officer and President of Revenue Strategies, iHeartMedia. Joseph Pagano VP, Consulting Services at Neustar, also shared that "by adding broadcast radio at scale to our current streaming audio measurement capabilities, we've completed the audio measurement picture."
In this edition of Remotely, iHeartMedia CEO Bob Pittman discusses how the radio company is preparing for Web3 and defining the future of podcasting with Ad Age Editor Jeanine Poggi. Radio giant iHeartMedia has begun making strides into the metaverse, announcing plans last week to open a virtual stadium in Roblox to produce digital concerts. In the virtual neighborhood, people can collect in-game rewards and exchange them for “iHeartBucks.” Players can run their own radio stations, which are storefronts inside the neighborhood, and unlock songs and playlists. State Farm is a sponsor of the gaming neighborhood. Earlier this month, iHeart held its first concert in Fortnite. For iHeart, these activations are more than stunts and represent the opportunity for real revenue generation in the metaverse. During this episode of Remotely, Pittman will discuss how these initial concepts are laying the foundation for the company's Web3 plans. And beyond the metaverse, the former MTV CEO will assess the state of the advertising marketplace and the future of the podcasting business.
We've opened the gates to #iHeartLand on Roblox, where everyone can be a music tycoon! iHeartLand is a one-of-a-kind place where gaming, live events, never-ending entertainment, music and the most popular talent converge to offer fans a premiere interactive experience. Users can visit different branded spaces like the State Farm Neighborhood featuring Jake from State Farm and Intel Corporation House of Wonder to engage with other avatars, play games and more.
iHeartMedia has named Uta Knablein as the company’s new chief product officer for iHeartRadio. She was previously iHeartMedia’s EVP of iHeartRadio’s flagship products and user experience; prior to joining the company in 2018, she held roles at Nickelodeon Digital, Outbrain, JPMorgan and CNBC. In her new role, Knablein will report directly to Conal Byrne, CEO of iHeartMedia Digital Audio Group. “At iHeartMedia, we’re committed to innovation and being on the forefront of this fast paced industry,” said Byrne. “Since joining the team, Uta has played a critical role in elevating the user experience through groundbreaking products and features. With her decades of experience and shared values, there is no doubt she is the right leader for our product team. As we look toward the future, we’re thrilled to have Uta’s depth of industry knowledge to keep us on the cutting edge.”
Today we’re excited to bring iHeartMedia into the metaverse with #iHeartLand, launching on Fortnite. iHeartLand is a state-of-the-art, always-on entertainment space where music and gaming collide. Players will get to explore the virtual island, play the games, take selfies on the red carpet and view performances on the main stage, called State Farm Park, which is expected to host 20 events in the next year with musicians and popular iHeart podcasters. The main stage will kick off its series of events with a performance on Sept. 9 with Charlie Puth!
