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Will Ferrell, co-founder of iHeartMedia’s Big Money Players Podcast Network, to launch the “Big Money Players Circle,” a mentorship program connecting up-and-coming comedic sensations with some of the biggest names in comedy and podcasting. “The Big Money Players Circle is the latest extension of the brand — from podcasting into social media — where we’re excited to support and grow a whole new wave of next-generation talent as well,” shared Conal Byrne, CEO of iHeartMedia Digital Audio Group.
Coming off of the fresh research revealed at AudioCon, our Executive VP of Research and Analytics, Hetal Patel, took to Ad Age to surface five key ways to bridge the consumer-marketer divide. Read her full piece to learn how advertisers can better understanding their audience’s beliefs, values and motivations.
What are marketers missing? “We’ve never had more data and yet, it’s never been harder to win with consumers. Why is that?” - Gayle Troberman, CMO of iHeartMedia. Last week’s #AudioCon explored this very question and unveiled a gap in marketers’ understanding of consumers. The results may surprise you. Watch the video below to find out more.
The Black Effect Podcast Festival kickoff was spectacular! Hosted by the iconic Charlamagne Tha God and Jess Hilarious, attendees got access to some of the most immersive podcast edutainment ever. From live podcast recordings with some of the network's most celebrated voices to career workshops and pop-up shops showcasing the best of the community, we coudln't have asked for a better inaugural festival. Thanks so much to the podcast fans, influencers, and brands who showed up to make history with the Black Effect!
“Radio influencers are the original influencers, and they do it at scale,” said iHeartMedia CEO Bob Pittman. Pittman sat down with Digiday at the POSSIBLE Conference in Miami Beach last week, to share how radio has maintained its ability to reach 90% of Americans each month, and how brands can stay relevant despite ever-evolving audience behaviors.
We are excited to welcome global best-selling author, award-winning storyteller, and former monk Jay Shetty to the iHeartPodcast Network! His podcast "On Purpose with Jay Shetty" is the #1 health and wellness podcast and is on a mission to help make people happier, healthier, and more healed. "As the podcast has scaled globally it made perfect sense to join together with the number one podcast publisher - iHeartMedia. We are so excited for this new chapter for ‘On Purpose.’” - Jay Shetty
What began as a daily morning radio show over a decade ago has become a cultural beacon across America, and we're thrilled to partner with BET to bring The Breakfast Club's iconic, one-of-a-kind conversations to even more fans and brands.
During our #WomensHistoryMonth celebration at iHeart, we’ve been recognizing employee-nominated #womenleaders who are making a positive impact on the lives and careers of other women. Adrienne Pabst is the embodiment of this ethos. As one colleague put it, “Adrienne's dedication to her team, unwavering commitment to colleagues, and willingness to go above and beyond to ensure their success are unmatched. Her well-rounded perspective on work-life balance is a testament to her ability to prioritize the emotional needs of those around her. And her exceptional leadership has made her a role model for others to follow.” We’re so grateful for all that you do, Adrienne!
“We wanted to create a central network to let fans know this is where you go for NBA podcasts, and iHeart was a perfect partner for that,” says David Denenberg, NBA Senior Vice President and Head of National and Local Network Partnerships. We’re excited about our alliance with National Basketball Association (NBA) that enables iHeartMedia to feature podcasts, shows and engagements from select NBA teams that give fans and partners access in ways they’ve never experienced before. Learn more about this exciting collaboration from David and Will Pearson, President of the iHeartPodcast Network, in the ClutchPoints Q&A linked below.
During our #WomensHistoryMonth celebration at iHeart, we’re recognizing employee-nominated #womenleaders who are making a positive impact on their teams and on the lives and careers of other women. According to one colleague, “Hetal Thaker Patel is an amazing peer and leader, she is supportive and educates without making one feel inferior. She challenges but also listens, and gives credit where credit is due. She gives individuals the space to grow and will stand up for those who may not feel comfortable. I have personally learned so much from her and I am grateful to call her my colleague and friend.” Thanks for all that you do, Hetal!
