Cabela's is changing its name to "Cabela's and Bass Pro Shops" as part of a branding strategy following its acquisition by Bass Pro Shops in 2017. This rebranding aims to unify the two outdoor retail brands under one name, enhancing customer recognition and loyalty.
The transition reflects Bass Pro Shops' desire to create a more cohesive shopping experience while retaining the distinct identity of Cabela's, which has a strong legacy in the outdoor recreation market. This change is expected to help streamline operations and marketing efforts, ultimately benefiting customers by offering a wider range of products and services under a unified brand.