Infusionsoft, now known as Keap, provides a cloud-based customer relationship management (CRM) platform primarily aimed at small businesses. The platform combines CRM, marketing automation, e-commerce, and payment processing functionalities to help businesses manage customer relationships, streamline sales processes, and automate marketing tasks. Key features include email marketing, lead scoring, sales pipeline management, and e-commerce tools. The goal of Infusionsoft/Keap is to simplify business operations and enhance customer engagement for small business owners.