Data and Analytics in Advertising & Marketing

What is up with this Frida? Who is this advertising agency? 🤢

Happy new year! I do want to share the work culture that is happening in my company A 4-Color Giant in the Mountain: Challenging Culture – Part 1 Explores a high-pressure tech environment about hrrsem...

Since leaving my job, I’ve been building a tool to manage paid ad accounts. Think ChatGPT, but for ads. It’s early, and I’d really love feedback from people who run ads - it's on www.get-ryze.ai

What could an initial interview call entail for a Commerce Specialist role at an ad agency? It's a beginner level job with little required experience in digital and omni-channel marketing. Any help wi...

Hey folks, I've recently launched narrativee.com .The idea is pretty straightforward, It turns raw spreadsheet data into data-driven narrative reports in minutes. You can edit them, add context, chat ...

Has anyone here started preparing for the CAMS Exam? I’m trying to figure out the best way to structure my study plan and keep everything organized. I’ve been exploring different materials, including ...

Any "old timers" here? I feel like if you're not on a path to be a chief officer, what is there to do? What sort of 2nd careers have people looked into?

The accuracy of your conversion data is vital for calculating the effectiveness of your ads and ensuring that your Return on Ad Spend (ROAS) is correctly measured. Incorrectly formatted values or curr...

Digital Advertising is nothing without measuring its performance. Tracking conversion can easily help us measure our ad performance.

Interesting article https://getpocket.com/explore/item/out-of-a-magic-math-function-one-solution-to-rule-them-all

Hi, I'm a U.S. citizen with 6 years of IT experience as a Data Analyst/BI/ERP Analyst. My last role was in 2020 in healthcare, and I’m now preparing to re-enter the job market after a 5-year gap. I'm ...

What takes longer - pulling the data or explaining why the numbers don't match between systems?

I’m in between Boston College and Northeastern University for my MBA. I’m leaning towards BC, but I'd love to hear about people’s experiences at either school! Can you tell me about the difficulty lev...

What MBTI do you guys have? Curious if some of the people that are working in a job I like have similar personal types.

Hi all, does anyone know if they're hiring a business analyst/business intelligence analyst for entry level or early career roles? For context: I've 2 years of experience in the tech industry as a Bu...

salary advice – internal move to Data Science team. Hi, I joined my company in London in Nov 2021 as Media Automation Exec (£32k), got promoted last year to Manager (£41k). I’ve also been doing a Dat...

Survey - Good morning! I need your perspectives on a really important topic in agency life. I'm an Advisor/Collaborator to agencies with the tough challenge/mission of elevating the Account Discipline...

Recruiters, please share your insights :) I had an screening interview today where I felt I answered most questions well, but there was one where my response may have come across as more hypothetical ...

Question for recruiters (and anyone else who’d like to share their thoughts) What do you usually look for during a phone screen to decide whether a candidate should move to the next round? Sometimes...

How is the FS unit in Capgemini, does this unit have good projects especially for data engineers